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Evidence-led wellness editorial team - research translation and supplement literacy
NMN (nicotinamide mononucleotide) is a molecule the body uses as a direct precursor to NAD+ , the essential coenzyme involved in energy metabolism and cellular repair. Because NAD+ levels appear to decline with age, NMN became one of the most popular…
NAD+ (nicotinamide adenine dinucleotide) is a coenzyme found in every living cell. It's one of the most essential molecules in metabolism — a helper that many enzymes require to function. It exists in two interchangeable forms, NAD+ (oxidized) and NADH…
Elemental magnesium is the amount of actual magnesium in a supplement, as opposed to the weight of the whole magnesium compound . Magnesium is always bound to something else — glycinate, citrate, oxide, etc. — and that carrier adds weight. The elemental…
The Daily Value (DV) is a reference amount of a nutrient set by the FDA for use on nutrition and Supplement Facts labels. On the label you usually see it as % Daily Value (%DV) — the percentage of that reference amount provided by one serving. It's…
Catechins are a family of plant polyphenols (a type of antioxidant compound) found abundantly in green tea. The most studied and most abundant is EGCG (epigallocatechin gallate) . When people talk about green tea's antioxidant or metabolic effects, they're…
CFU stands for colony-forming units , the standard way to measure the number of live, viable microorganisms in a probiotic. One CFU is a single microbe (or cluster) capable of growing into a colony. A label reading "10 billion CFU" means the product is…
Akkermansia muciniphila is a species of bacteria that naturally lives in the healthy human gut — specifically in the mucus layer lining the intestine, where it feeds on mucin (the main component of mucus). It typically makes up a few percent of an adult's…
Turkesterone is the internet's favorite "natural anabolic" — a plant compound promoted as a way to build muscle without steroids. It's a genuinely intriguing molecule. But the gap between what's claimed , what's actually been studied , and what's unknown…
Supplements in the US aren't approved by the FDA before they go on sale. That surprises people, and it's exactly why third-party testing exists. But a testing seal is often misunderstood — it proves some things and stays completely silent on others. Here's…
Shilajit is a sticky, tar-like substance that oozes from mountain rocks, prized for centuries in Ayurvedic medicine and now sold as an energy-and-testosterone "superfood." It's genuinely interesting — and genuinely tricky, because the same natural origin…
Sea moss became a billion-dollar wellness trend on the strength of a single word: "superfood." It's a real seaweed with real nutrients — but it's also marketed with claims that far outrun the evidence, and it carries two safety issues worth taking…
NMN is the poster child of the longevity-supplement boom, powered by dramatic mouse studies and famous scientists. Strip away the hype and one question remains: what has NMN actually been shown to do in humans ? The honest answer is "reliably raise a…
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